Relentless focus.
Bold results.

Fractional CMO, Marketing Consultant, Advisor, and Mentor

SUPERCHARGE
YOUR MARKETING.
BE UNDAUNTED.

Burke Alder, Founder and CEO of Undaunted, brings 20 years of executive marketing experience, a global track record, and a proven model that will supercharge your marketing, accelerate your revenue, and turn your customers into advocates. Burke is trusted by CEOs, executives, marketing teams, boards, and investors.

Big Challenges.
Bigger Results.

Are big marketing challenges keeping you up at night? If so, I’ve got your back. Let’s solve them.

Big Challenges

  • Solution:

    I will work with you to build a marketing reporting strategy, architecture, and dashboards that will give you a real-time view into channel attribution, performance, revenue, and ROI.

  • Solution:

    I will work with you to build real-time reports and dashboards that will show you what channels drive revenue and what channels don’t. You’ll see what channels to optimize and discover new channels to accelerate growth.

  • Solution:

    I will work closely with you to understand the skills and strengths of your current marketing team. With over 20 years of running all key marketing disciplines, I will use my experience and skills to fill in gaps as an interim solution.

    I will also mentor and coach your team to become experts in their current roles and marketing disciplines.

    I will work closely with you to build a resource and skill plan that aligns to you current revenue goals and budget.

  • Solution:

    I will work closely with you to develop a brand scorecard. This weighted scorecard will help track and measure brand growth and marketshare. We will than establish a baseline and set brand growth goals.

    I will then help build a brand growth strategy, brand positioning framework, and a content calendar that will build brand momentum, demand, and category leadership.

  • Solution:

    I will work with you to build and optimize your marketing reporting to know what channels drive pipeline and revenue.

    Then we will use this data to review your pipeline and revenue results versus your plan. Any gaps or blockers will be identified.

    Then I’ll work with you to build a go-to-market strategy, channel investment plan, and funnel KPI’s to beat quarterly pipeline and revenue targets.

  • Solution:

    I will work closely with you to understand why customers stay, buy more, and become advocates. These key insights will help us refine your marketing message, competitive positioning, and build unstoppable momentum.

    I will help you establish a strong customer marketing strategy, process, and KPIs that will increase customer lifetime value. I will also implement a strategy called the customer advocacy ladder. This advocacy ladder creates measurable advocates, increases customer referrals, and lifetime value.

INTRODUCING THE

UNDAUNTED
FLYWHEEL

The Undaunted Flywheel is a proven model that drives breakthrough marketing results, accelerated revenue, and sustainable growth. Based on decades of data, experience, testing, learnings, hard knocks, and billion dollar wins, the Undaunted Flywheel creates momentum and acceleration that will make your business unstoppable.

Analytics+
Messaging+
Optimization

The Undaunted Flywheel uses analytics, messaging, and optimization to generate unstoppable revenue growth for your business. It works every time, again and again.

OVERCOME
YOUR STORM

In Colorado, where the Rocky Mountains meet the Kansas plains, you will find cows and bison. When storms come, the cows sense the storm and run with it. This maximizes the cows pain, frustration, and length in the storm. The bison on the other hand waits for the storm to crest over the mountain peak and charges directly into the storm. The bison moves forward bold, fearless, and undaunted knowing they will overcome the storm. I take this same Undaunted mindset as I solve your biggest marketing challenges. Overcome your storm.